Nonprofit ads resource center

Make the next search decision with more context.

Start with the questions that shape account health, useful tracking, and the right mix of grant and paid campaigns.

Starter guides

Six conversations worth having with your team.

Eligibility

Review current program requirements, organizational readiness, and the website experience before committing to an application path.

Compliance

Make account monitoring, relevant campaign structure, and useful conversion goals part of ongoing management.

Measurement

Define the forms, calls, donations, registrations, and transactions that matter before building the report.

Strategy

Use audience, intent, campaign restrictions, urgency, and budget to decide where paid media can add useful reach.

Microsoft Ads

Evaluate current availability, audience fit, and measurement before adding another platform.

Assessment

Bring together account structure, search intent, landing experience, tracking, and CRM data to prioritize the next move.

Turn questions into priorities