Microsoft Advertising

Add another path between search and your mission.

501PPC helps nonprofits evaluate, structure, track, and improve Microsoft Ads alongside their wider search program.

Get Your Nonprofit Ads Assessment

A connected approach

Extend reach without creating a reporting blind spot.

Your Microsoft campaigns should share the same mission priorities and measurement language as the rest of your paid search activity.

+$3k

The current 501PPC site reports an additional $3k per month from Bing Ads for YMCA of the Treasure Coast.

Read the published result

What we support

Strategy, tracking, and accountable management.

Opportunity review

Assess how Microsoft search fits your audiences, priorities, and existing campaign mix.

Campaign management

Build and refine campaigns around relevant queries, useful landing pages, and clear goals.

Connected reporting

Track meaningful actions and compare results across your search program.

Program availability changes.

Microsoft advertising offers and eligibility can change. We verify the current program and account requirements before recommending a path.

Evaluate the opportunity

Find out whether Microsoft Ads belongs in your nonprofit search plan.

Get Your Nonprofit Ads Assessment