Fundraising and giving
Match campaigns to donation intent and make the path from search to contribution easier to understand.
Paid media for mission-led teams
Reach the searches your grant campaigns cannot.
Paid PPC complements grant traffic with flexible targeting, campaign goals, and budget control for the priorities that matter now.
Get Your Nonprofit Ads AssessmentUse paid search with purpose
Build around the decision, not the channel.
Programs and services
Reach people looking for the help, events, education, or opportunities your organization provides.
Recruiting and volunteers
Support time-sensitive staffing, volunteer, and participation goals with focused campaigns.
Grant plus paid
One measurement system across both.
Use grant campaigns for eligible reach and paid campaigns where added flexibility is needed. Shared tracking lets your team compare outcomes instead of managing two disconnected stories.
- Campaign and landing-page alignment
- Conversion and CRM tracking
- Search-term and creative refinement
- Clear performance reporting
Plan the right mix