Image ads on websites and apps
Display ads combine images and text while people browse. We start with a program people can recognize, a readable invitation and the page they will reach, then review where the ads appear and what follows.
This Display service uses a separate paid advertising budget. The grant’s restricted Performance Max option does not establish a right to standard Display inventory.
The campaign, made visible
One illustrative nonprofit campaign. The example is not a promise of placement, eligibility or results.
Illustrative image ad
Review completed registrations alongside placement reports; check attendance later.
Where and why
Campaign availability and policy can change. Google’s current Ad Grants campaign guide explains Search, Performance Max and grant inventory limits.
Before you choose
Banner is a common name for an image ad space. Display includes image-and-text ads that adapt to different spaces on participating websites and apps.
Display describes the website and app advertising network and formats. Google is bringing its campaign workflow into Demand Gen, which can also use other eligible visual channels.
No. The plan can use eligible audiences or context without a visitor list. A nonprofit’s purpose and landing pages affect which targeting methods are permitted.
Keep exploring
Introduce your work on visual channels
Demand Gen uses images and video across eligible Google channels where people browse. A useful campaign connects that introduction to a program, giving or participation page with a clear next step.
Explain your work in video
Video can explain a program, the people behind it and how to take part. We plan the message, suitable ad layouts and the next step, then distinguish views from gifts, registrations or inquiries.
An audience approach that needs review
Remarketing can reach eligible people who previously engaged with your website or app. Before proposing it, we review the cause, the page, consent and audience rules. A visitor list is not appropriate for every nonprofit or program.
Keep exploring
Nonprofit fundraising
Someone searching for a local cause may be ready to help. A relevant Google ad can bring them to a donation page that explains your work, how gifts support it and how to give. The useful result is a completed gift, followed by the care your nonprofit gives each donor.
Nonprofit events
Your event needs people who understand what it is, when it happens and why they should take part. Google advertising can connect a relevant search with a page that answers those questions and leads to a completed registration or ticket purchase.
Nonprofit programs
A family looking for a class needs answers before it can register: who the program is for, where it runs, what it costs and whether places are available. Google advertising can connect that search with a specific program page and a clear next step.
Volunteer participation
People who want to help need to know what the work involves and whether they can do it. A relevant Google ad can lead to a volunteer page with real roles, schedules and requirements, then an application your team is prepared to review.
Your next step
Tell us the program or cause, the people you want to reach, your grant status and what your team can follow through on. We’ll discuss the campaign fit, the work required and the right support.