Explain your work in video
Video can explain a program, the people behind it and how to take part. We plan the message, suitable ad layouts and the next step, then distinguish views from gifts, registrations or inquiries.
Dedicated YouTube advertising is planned with a separate paid budget. Restricted grant Performance Max access is not a promise that grant credit will buy YouTube placements.
The campaign, made visible
One illustrative nonprofit campaign. The example is not a promise of placement, eligibility or results.
A short, captioned film shows the work, explains the need and invites viewers to learn how to help.
Where and why
Campaign availability and policy can change. Google’s current Ad Grants campaign guide explains Search, Performance Max and grant inventory limits.
Before you choose
We need clear, approved material that explains the work and invitation. Production needs depend on the message and placements; filming and editing scope is agreed before work starts.
Eligible campaigns can use Shorts. A vertical version needs readable text and captions; simply shrinking a landscape film may obscure the explanation.
We assess Demand Gen for action-focused video. Google has upgraded Video Action Campaigns to Demand Gen, so an older video-conversion setup should not be copied unchanged.
Keep exploring
Introduce your work on visual channels
Demand Gen uses images and video across eligible Google channels where people browse. A useful campaign connects that introduction to a program, giving or participation page with a clear next step.
Image ads on websites and apps
Display ads combine images and text while people browse. We start with a program people can recognize, a readable invitation and the page they will reach, then review where the ads appear and what follows.
Automation guided by a useful goal
Performance Max combines approved text, images and video and automates delivery toward a selected action. We check what that action means, which pages can receive visitors and whether the reported results match your team’s records.
Keep exploring
Nonprofit fundraising
Someone searching for a local cause may be ready to help. A relevant Google ad can bring them to a donation page that explains your work, how gifts support it and how to give. The useful result is a completed gift, followed by the care your nonprofit gives each donor.
Nonprofit events
Your event needs people who understand what it is, when it happens and why they should take part. Google advertising can connect a relevant search with a page that answers those questions and leads to a completed registration or ticket purchase.
Nonprofit programs
A family looking for a class needs answers before it can register: who the program is for, where it runs, what it costs and whether places are available. Google advertising can connect that search with a specific program page and a clear next step.
Volunteer participation
People who want to help need to know what the work involves and whether they can do it. A relevant Google ad can lead to a volunteer page with real roles, schedules and requirements, then an application your team is prepared to review.
Your next step
Tell us the program or cause, the people you want to reach, your grant status and what your team can follow through on. We’ll discuss the campaign fit, the work required and the right support.