01 · A person searches
A person searches
Illustrative example: someone searches “nonprofit program coordinator jobs in [city]”. This is a teaching example, not a client result.
Paid staff recruitment
Help job seekers understand the role and submit an application.
Your mission needs people who can do the work. Google advertising can help a suitable job seeker find a real vacancy, understand its responsibilities and apply through a clear process. This page concerns paid staff roles; volunteer recruitment has its own goals and onboarding process.
The campaign, made visible
Follow one person from need to next step.
An illustration of staff recruitment marketing for nonprofits. These are example decisions, not a client result or a forecast.
Explore at your own pace.
02 · Your ad answers
Your ad answers
The nonprofit's Search ad names the open role and location and sends the job seeker directly to the vacancy page.
03 · The right page
The right page
The page explains the mission, duties, genuine requirements, location or work arrangement, hours, pay information and application process. It clearly identifies the employer and whether the vacancy remains open.
04 · A completed action
A completed action
The job seeker submits a completed application for the paid role. A careers-page visit or Apply click does not establish a completed application, qualified candidate or hire.
05 · Your team follows through
Your team follows through
The nonprofit acknowledges applications, reviews candidates, conducts interviews and makes employment decisions. It owns recruitment requirements, candidate data and onboarding.
No form submission, donation, application or advertising account is created by this example.
Grant and paid advertising
Use the right budget for the job.
Check whether the particular vacancy fits grant requirements
Google Ad Grants can provide approved organizations with up to $10,000 USD per month in in-kind advertising credit. Before proposing grant-funded Search on Google.com for a staff vacancy, we check the organization, role, page and campaign against current requirements. Being a nonprofit employer does not make every recruitment campaign eligible.
501(c)(3) status is not automatic grant approval, and no grant entitlement for a particular vacancy is implied here. Employment-related and other applicable advertising policies need review. Eligible grant Performance Max configurations have restricted inventory. Grant credit is not cash or a guarantee of applications, candidate suitability or a hire.
Explore grant management ↗Assess a separate recruitment advertising budget
A cash-funded Google Ads campaign can be assessed for a defined paid vacancy, with suitable ad options and current employment-advertising requirements checked first. Agree the media budget, application destination and closing date separately from grant management. Paid advertising cannot guarantee a shortlist or fill a role.
Compare Google Ads options ↗Campaign availability and policy can change. Google’s current Ad Grants campaign guide explains Search, Performance Max and grant inventory limits.
Put it to work
Connect relevant job searches with accurate vacancy information and completed applications, while keeping selection and hiring with the nonprofit.
01
Clarify the vacancy before promotion
Agree the duties, requirements, location, hours, pay information and hiring process. Identify who can keep the page accurate and make the eligibility and policy checks.
02
Test the application journey
Match relevant job searches to the role page and check the application on a phone. Confirm where completed submissions go and what candidate information advertising reports should exclude.
03
Review recruitment evidence with the employer
Compare campaign applications with the hiring team's records, update the campaign when the role changes and stop promotion when the vacancy closes.
Measurement
Count what happened after the click.
Completed role applications
Count received applications for the advertised vacancy. Keep careers-page visits and application starts separate.
Applications reviewed
The hiring team assesses candidates against the role's requirements. Advertising reports alone cannot establish a suitable shortlist.
Interviews and hires
Use employer records to assess later recruitment stages. A hire is a separate decision and outcome, not an automatic result of an application conversion.
Bring these details to the first conversation.
- A genuine paid vacancy with accurate role, location, hours and pay information.
- A current campaign-eligibility and employment-advertising policy review.
- A working application destination and appropriate handling of candidate information.
- A hiring owner able to review applications and report when the vacancy closes.
Before you choose
Questions about staff recruitment marketing for nonprofits.
Is this the same as volunteer recruitment?
No. This page covers paid employment applications. Volunteer roles have different commitments, selection and onboarding needs; they should have their own page, campaign goal and records.
Can we assume our grant pays to advertise every vacancy?
No. We need to assess the specific role and campaign against current grant and advertising requirements. A separate paid campaign may be considered when appropriate, but it also needs policy review and its own cash budget.
Will advertising fill the position for us?
No hiring outcome is guaranteed. Advertising can help people find the vacancy and apply. Your nonprofit evaluates applicants, conducts interviews, makes the offer and supports the new employee.
Keep exploring
Other goals your advertising can support.
Volunteer participation
Volunteer Recruitment for Nonprofits
People who want to help need to know what the work involves and whether they can do it. A relevant Google ad can lead to a volunteer page with real roles, schedules and requirements, then an application your team is prepared to review.
Nonprofit programs
Program Marketing for Nonprofits
A family looking for a class needs answers before it can register: who the program is for, where it runs, what it costs and whether places are available. Google advertising can connect that search with a specific program page and a clear next step.
Mission education and awareness
Awareness Campaigns for Nonprofits
Awareness becomes more useful when someone learns something they were looking for and knows what to do next. Google advertising can connect an information search with a clear resource from your nonprofit, then offer a relevant guide, event or way to take part.
Your next step
Bring one goal. Choose the support that fits.
Tell us the program or cause, the people you want to reach, your grant status and what your team can follow through on. We’ll discuss the campaign fit, the work required and the right support.