/* 501PPC: people, participation and a clear path from search. */
@font-face{font-family:Manrope;src:url('/assets/fonts/manrope-variable.ttf') format('truetype');font-style:normal;font-weight:400 800;font-display:swap}
:root{--font-body:Manrope,Arial,sans-serif;--font-display:Manrope,Arial,sans-serif;--paper:#f5f2e9;--paper-2:#e9ecdf;--white:#fffdf7;--ink:#142e25;--ink-2:#203e32;--coral:#ff715e;--coral-hover:#ff947f;--muted:#b6c5ba;--line:#c9d0bf;--line-dark:#55715f;--design-radius:1.25rem;--design-ease:cubic-bezier(.2,.7,.25,1)}
body{font-weight:450;background:var(--paper)}
.reveal{opacity:1;transform:none}
h1,h2,h3{font-weight:650;letter-spacing:-.045em;overflow-wrap:normal}
h1{line-height:1.08}h2{line-height:1.16}p{line-height:1.75}
a,button,summary{touch-action:manipulation}a,button{transition:background-color .2s,color .2s,border-color .2s,box-shadow .2s}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid #b53d2c;outline-offset:5px}
.section-dark a:focus-visible,.section-dark button:focus-visible{outline-color:var(--coral)}
.eyebrow,.section-index{font-weight:750;font-size:.75rem;letter-spacing:.13em;line-height:1.6}
.button{border-radius:.65rem;min-height:3.4rem;padding:1rem 1.2rem;font-size:.95rem;line-height:1.4;gap:1.5rem;box-shadow:none}
.button:hover{transform:none}.button-accent{background:var(--coral);color:#142e25}.button-accent:hover{background:var(--coral-hover);box-shadow:0 5px 0 #142e251a}
.button span{transition:transform .25s var(--design-ease)}.button:hover span{transform:translate(2px,-2px)}
.text-link{min-height:2.75rem;display:inline-flex;align-items:center;gap:.7rem;border-bottom:1px solid currentColor;text-underline-offset:.25em}
.site-header{inset:1rem max(1rem,calc((100vw - 1320px)/2)) auto;background:#142e25f5;border:1px solid #6c826c70;border-radius:1rem;box-shadow:0 7px 24px #061a1420;backdrop-filter:blur(12px)}
.site-header.is-scrolled{background:#142e25f5;border:1px solid #6c826c70}
.header-inner{height:4.6rem;padding-inline:1.5rem;gap:1.5rem}.brand{font-weight:800;letter-spacing:-.055em;white-space:nowrap}
.header-nav-links{display:flex;align-items:center;gap:1.5rem}.site-nav{gap:1.5rem;margin-left:auto}.site-nav a{font-size:.87rem;font-weight:600;line-height:1.4}
.site-nav .nav-link{position:relative;padding-block:1rem}.site-nav a[aria-current=page]{color:var(--coral)}
.site-nav .nav-cta{background:var(--coral);color:var(--ink);border:0;border-radius:.6rem;padding:.85rem 1rem;min-height:2.8rem;display:inline-flex;align-items:center;justify-content:center}
.site-nav .nav-cta:hover{background:var(--coral-hover);color:var(--ink)}
.hero.mission-hero{position:relative;overflow:clip;min-height:auto;padding:10.5rem 0 0;background:radial-gradient(ellipse at 70% 30%,#31513a70,transparent 60%),var(--ink)}
.mission-hero .hero-grid{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);column-gap:clamp(2rem,5vw,5rem);row-gap:0;padding-bottom:4rem;align-items:start}
.mission-hero .hero-copy{grid-column:1;grid-row:1;align-self:end}.mission-hero .hero-details{grid-column:1;grid-row:2;align-self:start}.mission-hero .mission-art{grid-column:2;grid-row:1/3;align-self:center}
.mission-hero .hero-copy{position:relative}.mission-hero .eyebrow{color:#d8e2d1;max-width:34rem;letter-spacing:.09em}
.mission-hero h1{font-size:clamp(2.5rem,4.8vw,4rem);font-weight:650;max-width:17ch;margin:1.4rem 0 1.5rem;line-height:1.08}
.mission-hero h1 em{display:block;color:#ff947f;font-family:Georgia,'Times New Roman',serif;font-weight:400;letter-spacing:-.055em;font-style:italic}
.mission-hero .hero-lede{max-width:48ch;color:#d7e1d7;font-size:1.025rem;line-height:1.8}
.mission-hero .button-row{gap:1.4rem;margin-top:2rem}.mission-hero .button{font-size:.88rem}.mission-hero .text-link{font-size:.87rem}
.mission-art{position:relative;margin:0;isolation:isolate}.mission-art img{display:block;width:100%;height:auto;aspect-ratio:4/3;object-fit:cover;border-radius:1.1rem;box-shadow:0 2rem 5rem #03110b45}
.mission-art::before{content:'';position:absolute;inset:-.6rem .7rem .6rem -.6rem;border:1px solid #bcc7a56b;border-radius:1.3rem;transform:rotate(-3deg);z-index:-1}
.mission-art figcaption{display:flex;align-items:center;justify-content:space-between;gap:1rem;margin-top:1.25rem;color:#cfdbcc;font-size:.75rem;line-height:1.5;letter-spacing:.04em}
.mission-art figcaption span:first-child::before{content:'';display:inline-block;width:.45rem;height:.45rem;border-radius:50%;background:var(--coral);margin-right:.6rem}
.mission-art figcaption span:last-child{font-size:.75rem;color:#becdbf;text-align:right}
.mission-ribbon{border-top:1px solid #62806866;border-bottom:1px solid #62806866;padding:1.2rem 0;background:#0d251b}
.mission-ribbon .shell{display:flex;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:1rem;color:#e5ebdf;font-size:.78rem;font-weight:650;letter-spacing:.04em}
.mission-ribbon span{display:inline-flex;align-items:center;gap:.65rem}.mission-ribbon span::before{content:'+';color:var(--coral);font-size:1.2rem;font-weight:500}
.mission-ribbon a{color:#e5ebdf;min-height:2.75rem;display:inline-flex;align-items:center;text-underline-offset:.3em}
.intro{padding-block:clamp(4rem,7vw,7rem)}.split-heading{padding-bottom:3rem;grid-template-columns:.4fr 1fr;gap:2.5rem}
.split-heading h2{font-size:clamp(1.9rem,3vw,2.75rem);max-width:23ch}.split-heading>div>p{font-size:1.03rem;max-width:59ch}
.capability-grid{border:0;gap:1.25rem}.capability,.capability+article{padding:2rem;border:1px solid var(--line);border-radius:1rem;background:#fffdf780;position:relative}
.capability:last-child{border-right:1px solid var(--line)}.capability h3{margin:2rem 0 1rem;font-size:1.45rem}.capability p{font-size:.95rem;min-height:8rem}.capability a{min-height:2.75rem;display:inline-flex;align-items:center;gap:.8rem;text-underline-offset:.3em}
.capability>span{display:grid;place-items:center;width:2.6rem;height:2.6rem;border:1px solid var(--line);border-radius:50%;color:var(--ink);font-size:.75rem;font-weight:750}
.capability:nth-child(2){background:#e8ebdf}.capability:nth-child(3){background:#f4dfd2}
.mission-planner{padding:clamp(4rem,7vw,6.5rem) 0;background:#e6ebde;position:relative;border-block:1px solid #cad3be}
.planner-heading{display:grid;grid-template-columns:1fr 1fr;gap:3rem;align-items:end;margin-bottom:2.5rem}.planner-heading h2{font-size:clamp(2rem,3.5vw,3rem);max-width:19ch;margin-bottom:0}.planner-heading>p{max-width:53ch;margin:0;color:#405444;font-size:1rem}
.planner-controls{display:flex;gap:.65rem;flex-wrap:wrap;margin-bottom:1.5rem}.planner-controls[hidden]{display:none}
.planner-controls button{min-height:3rem;padding:.7rem 1.25rem;border:1px solid #75896f;border-radius:5rem;background:transparent;color:var(--ink);font:650 .9rem/1.4 var(--font-body);cursor:pointer}
.planner-controls button[aria-pressed=true]{background:var(--ink);color:var(--white);border-color:var(--ink)}.planner-controls button[aria-pressed=true]::before{content:'✓';color:#ff947f;padding-right:.5rem}
.planner-controls button:hover{border-color:var(--ink);background:#d1dcc7}.planner-controls button[aria-pressed=true]:hover{background:var(--ink-2)}
.planner-panel{border:1px solid #b6c5a8;border-radius:1.2rem;background:var(--white);overflow:hidden}.planner-panel+[data-goal-panel]{margin-top:1.5rem}.planner-panel[hidden]{display:none}
.planner-panel-heading{padding:1.5rem 2rem;display:flex;align-items:center;justify-content:space-between;gap:2rem;background:#f9f6ee;border-bottom:1px solid #c9d0bf}
.planner-panel-heading h3{margin:0;font-size:1.35rem}.planner-panel-heading a{font-size:.85rem;font-weight:750;min-height:2.75rem;display:flex;align-items:center;gap:.8rem;text-underline-offset:.25em}
.planner-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin:0;padding:0;list-style:none}.planner-steps li{min-width:0;padding:2rem}.planner-steps li+li{border-left:1px solid var(--line)}
.planner-step-label{display:flex;align-items:center;gap:.65rem;margin:0 0 1.25rem;font-size:.75rem;font-weight:750;letter-spacing:.09em;text-transform:uppercase;color:#4c654e}
.planner-step-label b{display:grid;place-items:center;background:#e6ebde;border-radius:50%;width:1.7rem;height:1.7rem;font-size:.7rem;color:var(--ink)}
.planner-steps li>p:last-child{font-size:1rem;line-height:1.75;margin:0}.planner-steps li:last-child{background:#f4dfd24d}
.planner-note{margin:1.3rem 0 0;color:#4b604b;font-size:.78rem;max-width:76ch}.planner-status{font-size:.8rem;color:#4b604b;min-height:1.5rem;margin:1rem 0 0}
.proof{padding-block:clamp(4rem,7vw,7rem);background:var(--paper)}.proof-feature{border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding-block:2.5rem}.proof-name h3{font-size:clamp(2rem,3vw,3rem);line-height:1.1}.proof-list li{border-color:var(--line)}
.quote-grid{gap:1.25rem;padding-top:2.5rem}.quote-grid blockquote{padding:1.6rem;border:1px solid #c9d0bf;border-radius:1rem;background:#fffdf7}.quote-grid blockquote>p{font-size:1rem!important;line-height:1.75}.quote-grid footer{margin-top:1.5rem;font-size:.85rem}
.proof-cta{padding-top:2.5rem}.proof-cta p{font-size:1.15rem;line-height:1.5}
.method{background:var(--ink);color:var(--white);padding-block:clamp(4rem,7vw,7rem)}.method .split-heading p{color:#c9d7c9}.method .section-index{color:#ff947f}.method-list{counter-reset:work}.method-list li{border-color:#55715f99}.method-list li>span{color:#ff947f}.method-list h3{font-size:1.3rem}.method-list p{color:#c9d7c9;font-size:.95rem}
#nonprofit-goals{background:var(--paper)}.service-grid{gap:1.25rem}.service-card{border-radius:1rem;border:1px solid var(--line);padding:1.75rem;background:#fffdf7;transition:border-color .2s,box-shadow .2s,transform .3s var(--design-ease)}
.service-card:has(a):hover{border-color:#879c7f;box-shadow:0 10px 24px #142e2509;transform:translateY(-3px)}.service-card:focus-within{border-color:#b53d2c;box-shadow:0 0 0 1px #b53d2c}
.service-card-icon{display:block;width:2.5rem;height:2.5rem;color:#355f40;margin-bottom:1.25rem}.service-card h3 a{text-decoration:none}.service-card h3 a:hover{text-decoration:underline;text-underline-offset:.2em}
.service-card h3{font-size:1.3rem;line-height:1.35}.service-card .eyebrow{font-size:.7rem;color:#627454;margin-bottom:1rem}.service-card>p:last-child{font-size:.94rem;color:#455e4d}.section-dark .service-card{background:#234433;border-color:#5e775f;color:var(--white)}.section-dark .service-card-icon,.section-dark .service-card .eyebrow{color:#ffad95}.section-dark .service-card>p:last-child{color:#d2dfd1}
.hero-editorial:not(.service-hero){background:radial-gradient(ellipse at top right,#3b593c80,transparent 60%),var(--ink)}
.service-hero{position:relative;background:radial-gradient(ellipse at 85% 40%,#415e3e65,transparent 55%),var(--ink);padding-top:10rem;padding-bottom:4.5rem;overflow:clip}
.service-hero-inner{display:grid;grid-template-columns:minmax(0,1.35fr) minmax(0,.8fr);gap:clamp(2rem,5vw,5rem);align-items:center;max-width:1280px!important}
.service-hero-copy{min-width:0}.service-hero-copy h1{font-size:clamp(2.2rem,4vw,3.6rem);max-width:22ch;margin:1.25rem 0 1.5rem}.service-hero-copy>.eyebrow{color:#ffc0a4}.service-hero-copy .lede{font-size:1rem;max-width:59ch;line-height:1.8}.service-hero-copy .button-row{gap:1.5rem}.service-hero-copy .button,.service-hero-copy .text-link{font-size:.9rem}
.service-hero-art{min-width:0;background:#e8ecdf;color:var(--ink);border:1px solid #bccaa8;border-radius:1.25rem;box-shadow:14px 14px 0 #3a553955;transform:rotate(2deg);padding:1.5rem;position:relative}
.service-art-topline{display:flex;justify-content:space-between;align-items:center;gap:1rem;font-size:.7rem;font-weight:750;text-transform:uppercase;letter-spacing:.09em;color:#4e684c}.service-art-topline .service-card-icon{width:1.5rem;height:1.5rem;margin:0;flex:0 0 auto}.service-art-label{font-size:.7rem;text-align:right}.service-art-graphic{display:block;width:100%;height:auto;max-height:13rem;color:#255239;margin:.5rem auto}
.service-art-caption{border-top:1px solid #a6b79a;padding-top:1rem;display:flex;align-items:center;justify-content:space-between;gap:.6rem;font-size:.85rem;font-weight:650;line-height:1.5}
.service-art-caption span:last-child{color:#9c3724}.service-art-caption .service-art-arrow{color:#7e9271;flex:0 0 auto}.service-funding-strip{background:#e6ebde;border-color:var(--line)}.service-funding-strip strong{font-size:.9rem;line-height:1.6}.service-funding-strip p{font-size:.9rem;line-height:1.8}
.service-section-heading h2{font-size:clamp(1.9rem,3vw,2.55rem)}.service-section-heading>p:not(.eyebrow){font-size:1rem;color:#4b604b}
.journey,.format-example{border-radius:1.25rem;border-color:#b9c7ac;overflow:hidden;box-shadow:0 1rem 3rem #142e2508}.journey-controls{background:#e9eddf!important}.journey-controls [role=tab]{border-radius:.5rem}.journey-symbol{border-radius:50%;background:#e6ebde;color:#3f6747}.journey-panels{background:#fffdf7}.journey-panels>article>.eyebrow{color:#59714f}
.format-stage{background:radial-gradient(ellipse at top left,#f9e3d0,transparent 65%),#e6ebde}.format-decisions{background:#fffdf7}.ad-search,.map-location,.display-creative,.ad-gates>div,.ad-assets>div,.ad-app,.ad-shop{border-radius:.6rem}.ad-search-query{background:#f4f5ef}.ad-label{font-size:.75rem}
.funding-grid>article{border-radius:1rem}.funding-grid>article:first-child{background:#e6ebde}.funding-grid>article:last-child{background:#f4dfd2}.funding-badge{border-radius:2rem;font-size:.75rem;padding:.45rem .8rem}.service-inputs,.service-readiness,.service-limitations{border-radius:.9rem}
.option-comparison{gap:1rem}.option-comparison>article{border:1px solid var(--line);border-radius:1rem;padding:1.75rem;background:#fffdf7;align-items:start}.option-comparison>article:last-child{border:1px solid var(--line)}.option-comparison h3{font-size:1.3rem}.option-comparison h3 a{text-decoration:none}.option-comparison p{font-size:.92rem}
.service-faq details{padding-inline:1rem}.service-faq details[open]{background:#e9eddf;border-radius:.5rem}.service-faq summary{padding-block:1.15rem}.service-faq summary::marker{color:#a63d2b}.service-faq details>p{font-size:.95rem}
.callout{border-radius:1.25rem;background:radial-gradient(circle at right top,#385c3c99,transparent 65%),var(--ink);position:relative}.service-next .callout h2{font-size:clamp(1.9rem,3vw,2.6rem)}.callout .eyebrow{color:#ffad95}
.cta{background:#e6ebde!important;color:var(--ink);padding-block:clamp(4rem,7vw,7rem)}.cta>div>p:not(.eyebrow){color:#4c604c!important}.cta h2{font-size:clamp(2rem,3.5vw,3rem);max-width:24ch}.cta .eyebrow{color:#7c3d2d}.cta>.shell{position:relative}.cta .button-accent{background:var(--ink);color:var(--white)}.cta .button-accent:hover{background:#31563a}
.form-nojs{padding:1.5rem;background:var(--white);color:var(--ink);border:1px solid var(--line);border-radius:1rem;margin-top:2rem;max-width:45rem}.form-nojs h2{font-size:1.4rem}.form-nojs p{color:#435740!important;font-size:1rem}.form-nojs a{color:inherit;text-decoration:underline}.assessment-form{border-radius:1rem;box-shadow:0 14px 40px #142e250c!important;background:var(--white)!important;border:1px solid #b6c5a8!important}.assessment-form input,.assessment-form select,.assessment-form textarea{border-radius:.5rem!important;border-color:#7c9077!important;background:#fffdf7!important}.assessment-form button{border-radius:.5rem!important}.assessment-form legend{font-size:1.65rem!important}.assessment-form .progress{font-size:.75rem;font-weight:700;letter-spacing:.08em;color:#58734d}
.assessment-form p,.cta .assessment-form p:not(.eyebrow){color:#435740}.assessment-form .status.error,.assessment-form .field-error{color:#a20d30!important}
.contact-layout{gap:clamp(2rem,5vw,5rem)}.contact-aside{padding:2rem;border-radius:1rem;background:#e6ebde;border:1px solid var(--line)}.contact-aside h2{font-size:1.6rem}
.card,.resource-card,.quote-card{border-radius:1rem;border:1px solid var(--line);padding:1.75rem;background:var(--white)}.card-grid{gap:1.25rem;border:0}.card:nth-child(n){padding:1.75rem;border:1px solid var(--line)}.resource-card h2{font-size:1.4rem}.card-index{margin-bottom:2rem}
.thanks-page{background:radial-gradient(ellipse at 80% 25%,#3b593c80,transparent 65%),var(--ink)}.thanks-page h1{font-size:clamp(2.25rem,4vw,3.5rem);max-width:21ch}.thanks-page .eyebrow{color:#ffad95}
.site-footer{padding-top:4rem;background:#0c2118}.footer-mission{display:flex;align-items:end;justify-content:space-between;gap:3rem;padding-bottom:3rem;margin-bottom:3rem;border-bottom:1px solid #486049}.footer-mission-copy{max-width:48rem;margin:0;color:#f5f2e9}.footer-mission-copy h2{font-size:clamp(1.8rem,3vw,2.75rem);line-height:1.2;letter-spacing:-.04em;max-width:25ch;margin-bottom:1rem}.footer-mission-copy>p:last-child{font-size:.95rem;line-height:1.7;max-width:49ch;color:#b6c9b6;margin-bottom:0}.footer-mission-copy .eyebrow{color:#ffad95}.footer-mission-cta{color:#ffad95;border:1px solid #627e62;font-size:1rem;min-height:3rem;display:inline-flex;align-items:center;gap:1rem;text-underline-offset:.3em;flex:0 0 auto}.footer-mission-cta:hover{color:var(--ink);background:#ffad95;border-color:#ffad95}.service-footer{padding-bottom:3rem}.service-footer h2{color:#b6c9b6;font-size:.75rem}.service-footer a:not(.brand){font-size:.83rem;line-height:1.6}.footer-meta{border-color:#486049;color:#b6c9b6}
@media(min-width:901px){.site-nav .nav-link::after{content:'';position:absolute;height:1px;bottom:.7rem;left:0;width:100%;background:var(--coral);transform:scaleX(0);transform-origin:left;transition:transform .2s}.site-nav .nav-link:hover::after{transform:scaleX(1)}}
@media(max-width:1100px){.header-nav-links{gap:1rem}.site-nav{gap:1rem}.header-inner{padding-inline:1rem;gap:1rem}.site-nav a{font-size:.8rem}.mission-hero .hero-grid{gap:2rem}.mission-hero h1{font-size:3.3rem}.mission-hero .button-row{align-items:flex-start;flex-direction:column;gap:.8rem}.service-hero-inner{grid-template-columns:minmax(0,1.2fr) minmax(0,.8fr);gap:2rem}.service-hero-art{padding:1rem;box-shadow:8px 8px 0 #3a553955}.service-art-caption{font-size:.8rem}.planner-steps li{padding:1.5rem}}
@media(max-width:900px){.site-header{inset:.65rem .75rem auto;border-radius:.8rem}.header-inner{height:4rem;gap:.75rem}.brand{font-size:1.2rem;position:relative;z-index:103}.brand-mark{width:1.25rem;height:1.25rem}.nav-toggle{order:3;z-index:105}.site-nav{position:static;inset:auto;display:flex;flex-direction:row;justify-content:flex-end;gap:0;padding:0;opacity:1;visibility:visible;transform:none;background:transparent;transition:none;order:2;flex:1}
.header-nav-links{position:fixed;inset:-.65rem -.75rem auto;min-height:100svh;display:flex;flex-direction:column;align-items:flex-start;justify-content:center;gap:1.2rem;padding:7rem 2rem 4rem;background:#142e25;opacity:0;visibility:hidden;pointer-events:none;transition:opacity .2s}
.site-nav.is-open .header-nav-links{opacity:1;visibility:visible;pointer-events:auto}.site-nav .nav-link{font-size:clamp(1.75rem,6vw,2.75rem);line-height:1.2;padding:.5rem 0}
.site-nav .nav-cta{position:relative;z-index:104;font-size:.75rem;white-space:nowrap;margin:0;max-width:13rem;padding:.7rem .8rem;min-height:2.75rem}.site-nav .nav-cta span{margin-left:.3rem}.site-header.is-open{backdrop-filter:none}
.mission-hero .hero-grid{grid-template-columns:1fr 1fr;gap:2rem;padding-bottom:3rem}.hero.mission-hero{padding-top:9rem}.mission-hero h1{font-size:clamp(2.5rem,5.5vw,3.2rem)}.mission-hero .hero-lede{font-size:.95rem}.mission-art figcaption{display:block}.mission-art figcaption span{display:block}.mission-art figcaption span:last-child{text-align:left;margin-top:.3rem}.mission-ribbon .shell{justify-content:flex-start;gap:.6rem 1.5rem}.mission-ribbon a{margin-left:auto}
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